Larry "Santa Magic" Talbert has been "marketing with magic" for years in his other profession in the insurance industry.  Larry started in the insurance business 33 years ago and when he started utilizing magic as part of his marketing plan, he grew his business over 400% in less than 8 years.

Magic became his trademark and being an amateur magician was the most fun he had until he became Santa.  When Larry decided to put on the Red Suit it was only natural that he took the name of "Santa Magic", as he loves incorporating magic into his Santa persona! Whether it is a slight of hand or a cost-saving policy, Larry strives to create a memorable impression for those he meets.

Larry and his wife Marjorie have five children. In his free time, he enjoys cooking, traveling, and cruises.